25 years anniversary
25 Years of Lulu Ave: Built Through Every Move, Every Risk, Every Restart In 2001, Lulu’s Jewelry was born in Gardena, California. It wasn’t some big, polished brand. It was...
Our New Store Is Now Open
Come celebrate the opening of our new location!
Now open at 5305 E Second St. Unit 104, Long Beach CA 90803
All Hoops & Huggies $60 and Under
up to 50% Off Entire Collection
Shop By Piercing
Ready for a ‘hole’ new way to style your ears? Choose from a range of price points, metals, and unique designs for each piercing.
SHOP THE LOOK
Studio Experience
Book An Appointment
Thinking about getting a new piercing to create a whole new look? Our stylists are here to help.
Visit Us in Belmont Shore
Visit our local store to see our entire jewelry collection in person.
Introducing
The Lulu Ave Blog
Piercing care, styling inspo, and Lulu Ave news - all in one place.
Family-owned piercing studio, jewelry store to open on Second Street
Family-owned piercing studio, jewelry store to open on Second Street Lulu Ave, a family-owned piercing studio and jewelry store, will soon open on Belmont Shore’s Second Street. “We’re incredibly excited...
How the Hidden Helix is Pierced!
Ever wanted to see how the Hidden Helix piercing is done? well in our latest vlog we used a special POV camera to film this piercing up close and personal! ...
The Pros and Cons of a Rook Piercing: Is It Right for You?
Thinking about getting a rook piercing? In this article, we'll go over the pros and cons of this popular ear piercing to help you decide if it's the right choice...